Independent Site vs. Marketplace? A Cross-Border Seller's Critical Decision in 2026
In 2026, independent websites and third-party platforms remain the two core paths for cross-border sellers. This article breaks down the essential differences in traffic, data, and brand equity from a real operational perspective, and analyzes how to choose based on your business stage. It includes specific pitfall-avoidance cases and tips for selecting service providers to help you find clarity.